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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits, by Russell Glass, Sean Callahan
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Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples—from Nate Silver to Copernicus, and Apple to Blackberry—to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data.
The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers—who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications.
- Learn what big data is, and how it will transform the enterprise
- Explore why major corporations are betting their companies on marketing technology
- Read case studies of big data winners and losers
- Discover how to change privacy and security, and remodel marketing
Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
- Sales Rank: #447908 in Books
- Published on: 2014-11-24
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .85" w x 6.45" l, .0 pounds
- Binding: Hardcover
- 224 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Terrific Introduction to the World of Big Data
By Timothy Calkins
Big data is changing the world of marketing; this book will convince you to embrace the opportunity. It isn't a detailed guide to using specific digital tools. It is compelling call for action.
I was struck by two points. First, a business simply can't ignore the digital opportunity; by the time you actually see a customer, they almost certainly have interacted with your brand in several different ways. Anyone going into marketing or branding has to be comfortable working in this world. Second, it is complicated. There are so many different technologies and platforms; at times I found the book over-whelming.
Still, as the authors emphasize, the key is to get started: learn, test and progress. Begin with small steps. This book will get you moving forward.
2 of 2 people found the following review helpful.
Just buy it!
By Aaron Biddar
First author that really understands data driven business. Read it from cover to cover and walked away with a new perspective that will translate into winning more business. I would recommend this to anyone in management or marketing trying to figure out how to capitalize on all the information made available today.
2 of 2 people found the following review helpful.
Russell Glass and Sean Callahan have provided a useful guide to navigate big data for small or large ...
By Mark Amtower
Russell Glass and Sean Callahan have provided a useful guide to navigate big data for small or large companies. Lots of examples of how to use data, what happens when you ignore data, and more. Good advice on how to get started, tools available and what to look for. Get the book!
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